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Transparency in business

The Buzz Insurance CEO Jacki Johnson shares her views on the increasing importance of transparency in business and tips for leaders.   Click on the image below to view or download her presentation for the Armidale & District Chamber of Commerce.                    
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ADMA Forum 2010

Strategies to enhance your brand Click on the image below to view or download The Buzz CEO Jacki Johnson's presentation for ADMA forum 2010.                             Please attribute any use of this material to The Buzz.
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Posted on 29-Jul-2010 at 04:46AM. 0 Comments
Tagged in: Co-creatingOnline world

Let`s take this conversation- online

The kitchen bench at my home has leaflets and brochures piling up and at work I’m always receiving flyers about events and services, most of which end up in the recycling bin.   Tidying up one day got me thinking whether the conventional offline marketing collateral is emotionally connecting with the customers.   With more people engaging with businesses online than ever before...
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Posted on 28-Jul-2010 at 05:02AM. 2 Comments
Tagged in: Co-creatingMiscellaneousPeople and customersOnline world

LinkedIn- connecting The Buzz

The Buzz brand and business has its roots in the community. More than 3000 Australians shaped The Buzz with their ideas.  Behind the scenes, a virtual team of Buzz internal people and people from our external partner businesses, in Australia and overseas, helped put those ideas into practice and created The Buzz. LinkedIn presented a perfect platform for us to stay connected with the tea...
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Rules of 24/7 engagement

What's 24/7 engagement with customers?   Is it simply a case of having your branches or phones available for longer hours or is it about engaging to understand customer behaviour and integrating the learnings into your business model? Do corporates understand and respect the social contract vs. the commercial contract with their customers? What role does technology play in the next s...
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Can use of social media improve business results?

Is the time spent on social media, time well spent? Are we jumping on the band wagon without a clear goal in mind? Every company starting out in the “social-media-sphere” should ask these questions before making any significant investment, to avoid waste of valuable marketing dollars and efforts. Here is a list of top five key areas where companies can leverage social media to i...
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Posted on 23-Mar-2010 at 06:51AM. 0 Comments
Tagged in: MiscellaneousPeople and customersOnline world

Who put a computer in my workshop?

I often think of a great line that I once heard, artificial intelligence beats natural stupidity, when I think about the smash repair industry and the void between those that have joined the internet age and those who have chosen to remain fixed in time somewhere in the 1980’s.Like any industry you must move and change as those you deliver a service to increase their expectations and become ...
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Online customer engagement

I’m Tim, a Buzz customer, supplier and happy guest blogger. I am writing as a customer in this post - thanks for having me! I read a lot of blogs, tweets and forums (but get life balance by not watching many TV sitcoms ;) and have been thinking about the things that good sites do to keep me engaged, and coming back. Would appreciate comments on what makes your favourite community sites ̵...
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Posted on 08-Jan-2010 at 07:16AM. 0 Comments
Tagged in: Co-creatingMiscellaneousPeople and customersOnline world

How to build a great online community competition- final winner

We`re very pleased to announce our final winner of the Buzz Exchange Building a great community competition. Congratulations to bonz! You've won a $500 wishlist.com.au voucher! bonz suggested we create micro areas for special interest groups such as small business owners. Useful content can be a key to a thriving community. In coming weeks we'll see how we can incorporate this idea,...
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Posted on 24-Sep-2009 at 03:53AM. 0 Comments
Tagged in: Co-creatingOnline world

Buzz Exchange is Now on Facebook and Twitter!

Thanks to the fantastic idea of our July competition winner Jennifer, we have taken the Buzz Exchange community to Facebook and Twitter!   We’re keen to build and grow a worthwhile and useful online community, so we’ve listened to your suggestions and launched the community to a wider audience.   Become a fan of Buzz Exchange on Facebook to post ideas, start discussions, ...
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Posted on 16-Sep-2009 at 05:28AM. 0 Comments
Tagged in: Co-creatingOnline world



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