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Transparency in business

The Buzz Insurance CEO Jacki Johnson shares her views on the increasing importance of transparency in business and tips for leaders.   Click on the image below to view or download her presentation for the Armidale & District Chamber of Commerce.                    
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How safe is my car?

Thanks to technology, our vehicles are getting safer. Many new cars in Australia now come equipped with built-in safety features such as dual air bags, ABS, ESC etc- helping reduce the impact of a crash on the driver and passengers. Car manufacturers are looking at making our cars even safer. Future cars will sport next generation safety features like anti-collision radar technology, similar to ...
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Posted on 06-Aug-2010 at 12:36AM. 0 Comments
Tagged in: Co-creatingLatest researchMiscellaneous

ADMA Forum 2010

Strategies to enhance your brand Click on the image below to view or download The Buzz CEO Jacki Johnson's presentation for ADMA forum 2010.                             Please attribute any use of this material to The Buzz.
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Posted on 29-Jul-2010 at 04:46AM. 0 Comments
Tagged in: Co-creatingOnline world

Let`s take this conversation- online

The kitchen bench at my home has leaflets and brochures piling up and at work I’m always receiving flyers about events and services, most of which end up in the recycling bin.   Tidying up one day got me thinking whether the conventional offline marketing collateral is emotionally connecting with the customers.   With more people engaging with businesses online than ever before...
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Posted on 28-Jul-2010 at 05:02AM. 2 Comments
Tagged in: Co-creatingMiscellaneousPeople and customersOnline world

LinkedIn- connecting The Buzz

The Buzz brand and business has its roots in the community. More than 3000 Australians shaped The Buzz with their ideas.  Behind the scenes, a virtual team of Buzz internal people and people from our external partner businesses, in Australia and overseas, helped put those ideas into practice and created The Buzz. LinkedIn presented a perfect platform for us to stay connected with the tea...
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Your ideas at the heart of The Buzz Home Insurance

At The Buzz we believe listening to the community and sharing ideas is a key to new possibilities.   That’s why we asked what you want in your ideal home insurer.   We gathered over 1000 insights in a 12 month intensive co-creation process with the community. Here’s a snapshot of some of your bright ideas: “ Being able to buy insurance for exactly what you want...
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Rules of 24/7 engagement

What's 24/7 engagement with customers?   Is it simply a case of having your branches or phones available for longer hours or is it about engaging to understand customer behaviour and integrating the learnings into your business model? Do corporates understand and respect the social contract vs. the commercial contract with their customers? What role does technology play in the next s...
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Can use of social media improve business results?

Is the time spent on social media, time well spent? Are we jumping on the band wagon without a clear goal in mind? Every company starting out in the “social-media-sphere” should ask these questions before making any significant investment, to avoid waste of valuable marketing dollars and efforts. Here is a list of top five key areas where companies can leverage social media to i...
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Posted on 23-Mar-2010 at 06:51AM. 0 Comments
Tagged in: MiscellaneousPeople and customersOnline world

Who put a computer in my workshop?

I often think of a great line that I once heard, artificial intelligence beats natural stupidity, when I think about the smash repair industry and the void between those that have joined the internet age and those who have chosen to remain fixed in time somewhere in the 1980’s.Like any industry you must move and change as those you deliver a service to increase their expectations and become ...
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Creation of Dioptics - Risks, challenges and overcoming obstacles

We first established Dioptics in 1980 and, after a ten year hiatus, relaunched it in 1994. Diane and I opened our first store during the ‘recession we had to have’. With the goal to create an establishment catering specifically to the high-end market, we chose a small 26msquare shopfront in the Mid City Centre for Dioptics Mark 2 – a move involving considerable risk. As ...
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Posted on 17-Feb-2010 at 08:32AM. 0 Comments
Tagged in: Better Business InsightsMiscellaneous



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