Rules of 24/7 engagement
What's 24/7 engagement with customers?
Is it simply a case of having your branches or phones available for longer hours or is it about engaging to understand customer behaviour and integrating the learnings into your business model?
Do corporates understand and respect the social contract vs. the commercial contract with their customers?
What role does technology play in the next stage of e-commerce?
Is your organisation ready for 24/7 engagement?
Watch The Buzz CEO Jacki Johnson’s presentation at FST Media’s 4th Annual Insurance & Wealth Management conference in Sydney here.
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